Illinois Association of REALTORS® Strategic Vision

2010 - 2012

CORE COMPETENCIES

Core competencies are those essential programs and services that the Association offers, allowing IAR members and firms to be more successful collectively than they can individually while reflecting the Association’s mission, vision and organizational objectives.

There are four (4) Core Competencies that benchmark the 2010 - 2012 Strategic Vision:

• Advocacy  
• Legal & Risk Management
• Information & Knowledge Resources
• Professional Development

We acknowledge that the real estate market is changing:

• Consumers are smarter, more capable and have access to far more resources than ever before
• New sales and communication channels are opening up
• Younger buyers and sellers are accounting for a greater share of the market.

In this environment, brokers and agents need to increase their levels of competency to better serve an evolving market. To help this process, the following areas will be priorities for the Illinois Association of REALTORS®:

• Renewing the Association
  Engaging younger generations
  Enhance relationships with brokers and local associations
  Consumer focus
• Advocating for real estate
  Public policy
  Legal
  Economic opportunities
• Providing resources for the professional REALTOR®
  Education
  Information
  Business management