2011 REALTOR® Nationwide Open House Weekend

Open houses open doors to buying opportunities! So what could be better than a weekend full of open houses, encouraging people to tour homes and learn more about the benefits of home ownership. That’s the promise of the 2011 REALTOR® Nationwide Open House Weekend. Plan to be a part of the campaign Saturday and Sunday, June 4-5.

The Nationwide Open House Weekend offers buyers a stress-free way to visit homes for sale in different neighborhoods where they might want to live. For sellers, the weekend provides a high-visibility effort to promote traffic and drive home sales.

What Can You Do as an Individual REALTOR®?

• Host an open house or multiple open houses for your listings June 4-5
• Promote the open houses using event logo and balloons
• Pre-promote the event via mailings, email, word of mouth
• Use social media to create buzz before and during your event

What Can You Do as Brokerage Firm?

• Rally widespread interest among their agents, to increase the scope and power of the nationwide open house event
• Support agents’ efforts with promotional materials, such as hand-out maps of participating open houses
• Review open house safety with your agents
• Use social media to create buzz before and during your event

What Are Your National/State REALTOR® Associations Doing?

• State/national media coverage
• IAR/NAR social media buzz
• Providing promotional balloons for distribution from local associations
• Home Ownership Matters buttons and flyers distributed by local associations
• Promotion on HouseLogic.com, REALTOR.com, YourIllinoishome.com and the Real Estate Today radio show

Why should buyers and sellers participate?

• Download a consumer handout (pdf)