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Illinois REALTOR® Profile


44,000 Members | 7,800 Real Estate Companies

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Get your company’s products and services in front of the 44,000 Illinois professionals who are active in all facets of the real estate business - residential real estate sales, management, development and appraisal.

Illinois REALTOR® Profile

  • The typical Illinois REALTOR® has 11 years of experience and is an
    independent contractor with their firm (90%).
  • 54% are affiliated with an
    independent company.
  • 53 years average age – 60% female; 40% male. 43 years average age of NEW members.
  • Spend a median $7,114 for real estate expenses annually, with 10% spent on online marketing and promotion.
  • 18% of their business comes from repeat customers and 21% through referrals from past clients.
  • 59% have a website other than the firm website.
  • 66% use social media.
  • 85% specialize in residential brokerages.

Sources: Illinois REALTORS® membership database; 2016 Member Profile

Give The Information They Are Looking For.

REALTORS® depend on a wide variety of products and services to help them provide reliable, dependable service to their clientele. They are involved in their company’s decision to purchase products and services for their business, and they also recommend products and services to their clients on a regular basis.

  • Office products and services
  • Home protection and warranties
  • Financial programs and services
  • Internet and e-mail marketing
  • Computer products and software
  • Website development
  • Mobile devices
  • Virtual tours
  • Cameras and video equipment
  • Signage systems
  • Escrow, title and mortgage services
  • Internet services
  • Appraisal and inspection services
  • Cars and auto accessories

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