January 2012

Illinois REALTORS® Share Their Marketing and Business Goals for 2012

By Kara Kienzler | Communications Production Coordinator

Technology, service and reconnecting with past clients were common goals and marketing strategies expressed by Illinois REALTORS® at the fall IAR Convention & Expo in St. Charles. Here are just a handful of the responses submitted to Illinois REALTOR® magazine for it’s iPad giveaway. Over 350 entries were submited.

A special thanks to all participants for your comments!

• To connect with my past clients via e-mail, phone and personal visits. - Lynn Fairfield, RE/MAX Suburban, Libertyville
• Expand my short sales business - Sharlyn Franzen, Coldwell Banker Honig-Bell Champaign Realty, Champaign
• To integrate video marketing and social media into my overall marketing strategy. - Michele McComb, Coldwell Banker Honig-Bell, Yorkville
• To incorporate QR codes in all marketing materials - Lisa Koonce, RE/MAX of Naperville
• Use more mobile applications to transact business – Phoebe O. Co, Koenig & Strey Real Living, Glenview
• To continue to keep a positive attitude, to provide my clients caring, competent and confident service, and to encourage and support others in my industry. - JoAnn W. Hassler, RE/MAX Professionals Select, Naperville
• Establishing a team and working efficiently at servicing clients who have no equity in their homes or money to bring to their closing. - Earline Morgan, Prestige Partners Realty, Inc., Calumet City
• To blog more frequently. Touch my sphere of influence more times a year. - Tonya Burris, Traders Realty Corp., East Peoria
• To keep in better contact with past clients for referrals. - Kaye Brittin, RE/MAX Professionals, Springfield 
• To develop & implement a social network presence to enhance my marketing. – Bobbie Gerbrecht, RE/MAX Great American North, St. Charles
• Have less paperwork – more on the Cloud! Continue to close all steps of the presentation. - Beverly Lannon, Coldwell Banker Residential, Oak Brook
• To go as paperless as possible. From CMA/listing presentations to buyer appointments. - Molly Sabatino, Baird & Warner, St. Charles
• Be more face-to-face and toe-to-toe with the community. – Kay Lies, Baird & Warner, Crystal Lake
• Use the iPad on listing presentations - John Ziemba, Keller Williams Team Realty, Palatine
• Going to use more social media, get my name more prominent on Yelp, etc. Really focusing on referral business. – Chris Lukins, Koenig & Strey Real Living, Glen Ellyn
• Master six google apps. - Pat O’Brien, Keller Williams Realty W. Loop, Chicago
• To convert my listing presentation to an iPad and to begin doing videos on my listings and a video presentation on myself. – Donna McQuade, Coldwell Banker Honig-Bell, Geneva
• To start using QR codes and text media advertising. – Stewart Ramirez, RE/MAX Center, Grayslake
• To take more classes and designations to further my education. – Connie C. Carls Ott, Swanson Real Estate, Sandwich
• Send personal house-warming gifts to new clients – Edgar Agosto, Weichert REALTORS® Goodchild Homes,
• Rolling Meadows
• Increase my contact with clients & prospects through the written word and occasional phone calls. - Christine Dahm, Malooley Dahm Realty, Peru
• To learn more about Twitter, Facebook & Linkedin and use them to create more business. - Jen Coyte, Prudential Prairie Path, REALTORS®, Elmhurst