Public Content

2013 Spring Conference Virtual Trade Show

2013 Vendor List

2-10 Home Buyers Warranty |  
Home Warranties for Pre-owned homes

American Home Shield |
We have over 40 years of experience caring for our customers. Worry less and live more with American Home Shield.

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2014 IAR Spring Conference

May 7-8

Gateway Center
One Gateway Drive
Collinsville, IL
(800) 289-2388
(618) 345-8998

Contact Lyndee Fein, 217-391-4824 for more information on a booth or sponsorship at IAR Spring Conference.


American Home Shield logo

Cutco Closing Gifts logo

Home Warranty logo

Indland Real Estate

MRED logo

Radalink logo

SIR-MLS logo

  • Capital Area Association of REALTORS®
  • CPIM, Inc.
  • Egyptian Board of REALTORS®
  • Greater Gateway Association of REALTORS®
  • LRS CurbAppeal
  • REALTOR® Association of Southwestern Illinois
  • USA Mortgage
  • Champaign County Association of REALTORS®
  • Dan Bock & Associates 
  • Decatur Association of REALTORS®
  • State Bank of Lincoln

Weekly 4-9-14

REALTORS® Kick Off First 2014 Habitat Build in Murphysboro   

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REALTORS® from throughout Illinois help build home for Habitat for Humanity

FOR RELEASE: April 9, 2014

NOTE TO MEDIA:  Volunteers will be on site Wednesday and Thursday, April 9-10
                          Contact: Jon Broadbooks, 217-836-1958

Marketing to a Recovering Commercial Sector








By Stephanie Sievers

The Illinois commercial market is steadily rebounding and as the economy improves, sectors of the market such as retail and development land that had been lagging in some areas are finally beginning to gain ground.

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April 2014

3 tips for marketing your commercial properties in this emerging market

Tap into the power of commercial real estate designations or affiliations. Earning your Certified Commercial Investment Member (CCIM), Society of Industrial and Office REALTORS® (SIOR), Counselors of Real Estate (CRE), REALTORS® Land Institute (RLI) or other designation not only gives you access to marketing ideas and industry information, you’ll be networking and connecting with agents and that is where many commercial transactions are made.

Begin using Realtors Property Resource®. Don’t overlook this exclusive REALTOR® benefit that can help you differentiate yourself from other brokers in the market. It’s a one-stop shop that brings comprehensive market information to your fingertips.

Don’t just pitch your property, get inside the minds of your clients and sell them on how the property they are looking to buy or lease will add value to their business. If you are working with a retail property, think like a retailer not just a REALTOR®. Research your client’s market competition, site selection process and priorities so that you can better market to, and ultimately, match their needs.

Stand out from the crowd with RPR

Commercial REALTORS® have a powerful marketing tool that isn’t available to their non-REALTOR® counterparts - Realtors Property Resource® (RPR).

Similar to RPR for the residential market, RPR Commercial gives you access to an extensive database of property information including public records, mortgage and tax information, neighborhood demographics and more through one centralized source. Use RPR’s market analysis tools to find the right customers and locations for your properties. Create customized reports and maps that you can share with your clients.

RPR is a benefit only available to members of the National Association of REALTORS®. Learn more about how you can use RPR Commercial at

Managing Your Password Overload

Illinois REALTOR® Magazine | April 2014

Tech & You

Managing Your

Password Overload

Have trouble keeping access codes straight? Here’s help.

By Stephanie Sievers

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April 2014

Password manager programs to consider:

LastPass - - Free or $12 annually for the premium version
1Password - - Price varies depending on device
Dashlane - - Free
DataVault - - $9.99
KeePass - - Free

Password Hall of Shame

SplashData, a password management company, compiled a list of the 25 worst passwords of 2013. Here are a few of the dubious contenders and we hope you aren’t using one:


Four Tips for Stronger Passwords

1. Don’t use words that can be found in the dictionary. Instead, use a combination of upper and lowercase letters, numbers and symbols.

2. Don’t create passwords using personal information that can be easily guessed or found through social media such as your birthday, your pet’s name or your favorite movie.

3. Create a passphrase to help you remember more complex passwords such as “Thispasswdis4myemail.”

4. Use different passwords for different accounts and change them regularly.

(SOURCE: U.S. Department of Homeland Security)

What it Really Takes to Sell Homes to Millennials








By Bridget McCrea

The fact that Millennials like to do things for themselves poses a bit of a challenge for Tommy Choi and other Illinois REALTORS® who are accustomed to stepping in and orchestrating real estate purchases from start to finish.

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April 2014

Getting to know your generations

According to Pew Research Center, generational names are the handiwork of popular culture. Some are drawn from a historic event; others from rapid social or demographic change; others from a big turn in the calendar.

The Millennial Generation falls into the third category. The label refers to those born after 1980 – the first generation to come of age in the new millennium.

Generation X covers people born from 1965 through 1980. The label long ago overtook the first name affixed to this generation: the Baby Bust. Xers are often depicted as savvy, entrepreneurial loners.

The Baby Boomer label is drawn from the great spike in fertility that began in 1946, right after the end of World War II, and ended almost as abruptly in 1964, around the time the birth control pill went on the market. It’s a classic example of a demography-driven name.

The Silent Generation describes adults born from 1928 through 1945. Children of the Great Depression and World War II, their “Silent” label refers to their conformist and civic instincts.

The Greatest Generation (those born before 1928) “saved the world” when they were young, in the memorable phrase of Ronald Reagan. It’s the generation that fought and won World War II.

Weather and lower inventory impact February Illinois home sales but median prices see annual gain

FOR RELEASE: March 20, 2014

For Further Information Contact: Stephanie Sievers, 217-529-2600